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The Board of Directors (BoD)

The Board of Directors (BoD)

The Board of Directors (BoD) 

The Board of Directors (BoD) at Post University has asked you to create a marketing campaign for the university. There are 2 parts to this project:

  1. Collect Data/Information:
    • In order to make the best decisions and maximize their appeal to their target audience(s), the BoD needs to collect specific demographic data/information regarding the characteristics of their target market(s).
  2. Create a slide presentation:
    • Your slides will help the marketing and admissions teams at Post determine how best to promote Post University brand and continue to grow the university.

See the attached document for complete instructions and grading rubric.  Submit your completed assignment to the above submission link by 11:59 p.m. EST, Sunday of Unit 5.


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