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Social Media Marketing Plan

Social Media Marketing Plan

***First Part***

Show how you plan to measure the success of your social media efforts. Please be aware of the different qualitative and quantitative metrics that can help you improve the tactics and pivot as needed.

Instructions: Phase Five of the social media marketing plan (SMMP) is focused on tracking key analytics for the iShirt campaign.

This includes: • Metrics to track – Identify metrics that Apple should track during and after the iShirt campaign for each social media platform. Cover how these metrics support the campaign goals, which you determined at the beginning of the SMMP. Please recommend the best method to collect the data for analysis. (both qualitative and quantitative ways, tools- likes, views etc.

Here are the requirements for the Phase 5 part

• Using the Phase Five Worksheet provided in the assignment, create a two-page paper describing the Phase 5 part of your final plan (plus separate Reference page).

• Include at least 2 separate credible resources to back up the details of your plan.

• This is a business course so spelling, grammar & professional business writing format count.

***Second Part***

Create a brief contingency strategy. This should be based on three macro-environmental factors that may potentially impact the iShirt campaign.

Instructions: In preparation for your presentation to senior management, you need to complete the SWOT analysis and determine external forces that could impact the iShirt campaign.

Key elements of this Phase include: • Complete the SWOT analysis – Create the Weaknesses and Threats portion of the SWOT in the chart template. Refer to Figure 4-1 in the textbook for examples.

• Choose three macro-environmental forces that could impact the SMMP – Please explain how these three external forces could affect the iShirt campaign, and how Apple could prepare to adapt.

Here are the requirements

• Using the Phase Six Worksheet provided in the assignment, create a one-two page paper describing the Phase 6 part of your final plan (plus a separate Reference page and SWOT analysis).

• Include at least 2 separate credible resources to back up the details of your plan.

• This is a business course so spelling, grammar & professional business writing format count.

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