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Positioning And The Competition

Positioning And The Competition

Assignment Details

This assignment can be delivered using this template or a format of your choice. It should include one strengths, weaknesses, opportunities, and threats (SWOT) chart (the SWOT analysis must be in a chart format) and supporting paragraphs for each quadrant.

Please include a summary of how to position this product in the marketplace based on the SWOT analysis.

This Web site provides some examples that you can review.

The competition greatly affects the decisions that a company makes regarding how it will position itself in the marketplace. One tool that is commonly used to access the competitive situation and how the company differs is called a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. A good best practice is to complete a SWOT analysis for your product and that of the leading competitor. This comparison allows you to identify ways that your product can own a particular position in the marketplace.

Considering the food and beverage industry, select 1 fast-food restaurant. Pretend that you are the marketing manager of the company.

Complete the following tasks:

  • Create a SWOT analysis for the chosen company.
  • List 2–3 strengths, weaknesses, opportunities, and threats.
  • Under each chart, write a paragraph supporting your choices.
  • To summarize your assignment, please use the SWOT analysis for your company to discuss the company’s unique position in the marketplace.

Deliverable Length:  3–5 pages (not including cover page and resource page)


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