Your Perfect Assignment is Just a Click Away

Starting at $8.00 per Page

100% Original, Plagiarism Free, Customized to Your instructions!

glass
pen
clip
papers
heaphones

Marketing Plan

Marketing Plan

Must be nine to 11 double-spaced pages in length (not including title and references pages or slides) and formatted according to APA Style

Read

  • Chapter 9 of the course text, Principles of Marketing
  • Chapter 10      of the course text, Principles of Marketing
  • It is recommended you review the course text and other resources read or watched throughout this course.

Throughout this course, you have explored all of the elements of a marketing plan. Now it is time to put your marketing plan together for the company you selected for your marketing manager internship.

Instructions

Part 1 – General Information and Situational Analysis

Section 1 – Company Background

  • Describe your selected company or brand.
  • Tell a      brief history of the company.
  • Summarize the core products and services the company offers.
  • Identify direct current competitors.
    • Explain why they direct competitors.

Section 2 – SWOT Analysis (Links to an external site.)

  • Complete a      SWOT analysis.
  • Propose the product or service line you want to develop a marketing plan for.
  • Justify your proposal with a SWOT-based argument for why it warrants marketing investment.

Section 3 – Macro- and Microenvironment

  • Analyze at least two elements from each quadrant of Table 8.1 in the course text as the micro-and macro environment factors that affect the company’s overall marketing strategy.

Part 2 – The Marketing Plan

Section 1 – Segmentation, Targeting, and Positioning (STP)

  • Describe your segmentation approach for your proposed product/service.
    • Be sure to discuss these elements of the segmentation approach: demographic, geographic, behavioral, and psychographic segmentation approaches.
    • Provide a rationale for this approach.
  • Describe the target audiences or markets.
  • Create a      positioning statement.

Section 2 – The Marketing Mix

  • Formulate the 4Ps for your proposed product/service:
    • Product
      • Describe your core product, extended product, and product concept.
      • Explain how you plan to achieve competitive differentiation through creating customer value in four areas: Branding, Packaging, Support & Quality
      • Price
      • Place
      • Promotion with a special focus on digital media and integrated marketing communications (IMC)

Section 3 – Global and Ethical Considerations, and Conclusion

  • Identify three business or sociocultural considerations in translating your marketing plan for use in a foreign market.
  • Discuss at      least one policy/philosophy or idea regarding the company’s
    • corporate       social responsibility (CSR),
    • green       marketing practices, and
    • ethics and ethical marketing.
  • Conclude with a summary of your plan and why it deserves to be funded.

Helpful Tips

  • Use your      Week 2 assignment and make sure you incorporated your instructor’s feedback and have improved your previously submitted work for Part 1 and      Part 2, Section 2 (Product).
    • Understanding the background of the company will help you complete the SWOT analysis.
    • Propose a new idea to market the product or service line. Avoid writing about or proposing the current marketing strategy.
    • This is your idea, so use the SWOT analysis to defend it.
  • Use the information you researched and analyzed in the Week 4 video presentation to complete Part 1, Section 3.
    • Analyze some micro-and macro environment factors that affect the company’s overall marketing strategy.
    • You       need to provide enough details to the information you included in your       slides to fit well with the rest of the paper.
    • Make       sure you incorporated your instructor’s feedback and have improved your       previously submitted work for this part.
  • Use the      information you researched and analyzed in the Week 4 discussion forum, Finding      and Targeting Your People, to complete Part 2, Section 1.
    • You       need to beef up the information you discussed in that discussion forum to       align it with your overall marketing plan.
    • Review       and refer to Section 7.3 of the course text, Principles of       Marketing.
  • Spend      considerable time completing Part 2, the Marketing Plan; this is the      essence of your plan.
    • Someone       should be able to understand your plan, just by reading this section       only.
  • At the end      of your marketing plan, add an APA-formatted appendix.
  • Save your      marketing plan as a Word document.

"Place your order now for a similar assignment and have exceptional work written by our team of experts, guaranteeing you A results."

Order Solution Now

Our Service Charter


1. Professional & Expert Writers: Eminence Papers only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Eminence Papers are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Eminence Papers are known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Eminence Papers, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.