Your Perfect Assignment is Just a Click Away

Starting at $8.00 per Page

100% Original, Plagiarism Free, Customized to Your instructions!


Marketing And Digital Strategy

Marketing And Digital Strategy

Assignment Guidelines:

An individual portfolio that consists of a digital dashboard, its analysis, and recommendations coming from it. The students will examine how digital metrics can be used to assist with the organisation decision making for the acquisition and/or the retention of customers. Throughout the module, there will be formative interventions to support students in preparation for thesummative assessment.

You have been asked to develop a dashboard portfolio. All recommendations within the plan must be supported by robust data and information. The key to success in this assignment is the creativity in data analysis and the critical argumentation of all recommendations.

The focus of this assessment is to make recommendations by analysing the dashboard from Google

Demosite. Your plan must include:

• The current situation (8-14 March)

• Progress/comparison of metrics (1-7 March vs. 8-14 March)

• Use tables provided by the Demosite

• Justification of the key metrics that will be used to measure the effectiveness of the website.

• Recommendations on customer acquisition or retention.

By using the Google Analytics Demo Site (data from Google Merchandise Store), check the performance of the Merchandise Website. Use the dates of 1-7 March and 8-14 March. First, you need to understand the current strategy (8-14 March) by conducting a situational analysis on the data. Explain metrics like channels, traffic, users, google ads, session and session duration, and country.

Afterwards, conduct a comparison of the two weeks. Analyse which strategies have been working, which metrics you are analysing. Investigate sales and conversion metrics. Suggest one additional strategy that has potential based on your data analysis. Justify your answers with references.

Recommendations should be based on the data and trend analysis from other resources. What else can they do in the future months? What should be their plans?

Your analysis must be supported with data (from the Demosite) and evidence (citations,quotations and referencing). You have to use in-text citation as well as have a full reference list at the end – both in-text citation and Reference list have to follow APA Style of Referencing.

"Place your order now for a similar assignment and have exceptional work written by our team of experts, guaranteeing you A results."

Order Solution Now

Our Service Charter

1. Professional & Expert Writers: Eminence Papers only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Eminence Papers are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Eminence Papers are known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Eminence Papers, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.