Master Level Assignment NEEDS TO BE ACADEMICAL
Select any company in the luxury services field, and analyse its services marketing strategy in terms of:
- Promises made, how, to which segment (s), and why this/these segment(s).
- How do you think the promises are kept (you can refer to the concept of the
Service Marketing Triangle for this).
- Summarize the seven P approach this company is using: product (offering);
price; place; promotion; people; and processes.
- How would you rate this company’s service marketing strategy: bad, good, or
fabulous, and why.
Please do not forget to provide a brief description of the company and the sector in which it operates. You may/should do some research on the company to assist you in coming up with responses to the four questions above.
Length: minimum one half page, maximum one page, for each of the questions. It should be a word/PDF document, 12 font size.
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