To begin this assignment you must create an account with Stukent: https://home.stukent.com/join/CBF-8BA Please note that each class receives a different link so this link will only work for students in this class.
Please see below for your individual Access Code.
Once you have created an account with Stukent you will see your simulation. The simulation will run for 6 weeks with a recommended 1 round per week, for a total of 6 rounds of the simulation. Further instruction for the simulation are located within your account. You can also contact your instructor for assistance.
During this assignment, you will create a keyword-centric advertising campaign as well as an email campaign.
Here are some of the benefits as outlined by Stukent.com:
- Get tens of thousands in simulated ad dollars.
- Create and optimize simulated PPC campaigns.
- Make a mistake? Waste thousands? No sweat. It’s not real money!
- Prepares users for the real world.
- Practice A/B testing and Conversion Rate Optimization.
- Do keyword research and plan bid strategies.
- Get significant keyword and conversion data sets to analyze.
- Launch multiple email campaigns.
- Learn by doing– read, then practice.
- Compete with other users to see how you perform.
Please make sure to follow the steps outlined in your account to complete the simulation.
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