Your Perfect Assignment is Just a Click Away

Starting at $8.00 per Page

100% Original, Plagiarism Free, Customized to Your instructions!

glass
pen
clip
papers
heaphones

Creating a Measurable Marketing Strategy Across Cultures

Creating a Measurable Marketing Strategy Across Cultures

Creating a Measurable Marketing Strategy Across Cultures

ASSIGNMENT DETAILS

Creating a Measurable Marketing Strategy Across Cultures

In your simulation this week, one item that you will be working on is advertising to include ad copy design, and media placement and ad frequency. As you grow past your home headquarters, you will need to create a marketing strategy that:

  • Presents a core unified picture of your company and brand but also differentiates per individual market segments and cultures
  • Utilizes both traditional (i.e., print media, television, radio) and non-traditional sources (i.e., social media)
  • Is cost effective from a budget and resources perspective and can be measured for the Return on Marketing Investment (ROMI)

Assignment Goal and Thought Process

Goal: You are a business that is conducting operations in multiple countries. To engage the audiences in the different geographies with diverse cultural needs, your company will need to create a core message that can be used as a base upon which to create messages that are tailored to each of your audiences.

Thought Process

  • Creating core and tailored marketing messages that you can measure the effectiveness of is critical to maximizing your company brand across all stakeholder groups.
  • If you were going to present this information to your management in a real-world situation, and requesting funds to support your plan, you will need to present a data driven plan with a Return on Marketing Investment (ROMI) measurement strategy to be seen as credible and win support for your plan.
  • In the Unit 1 assignment, Considerations in Expansion, you created profiles of all countries under consideration for initial launch and possible expansion, showing cultural and other demographic information. These profiles will help you tailor the core message to and create the tailored message and select the best delivery mechanisms for the product line(s) you have selected which you will describe in section 2. Make sure you include specifics on measurement (ROMI).
  • This assignment takes you beyond the confines of the simulation, although you will be using the simulation as a construct. These recommendations will not directly apply to the simulation.

Requirements

In a 4-6 page APA formatted paper excluding text, diagrams, and other visual/oral aids as appropriate, you will prepare the following:

  • Present a summary incorporating at least three (3) academically credible sources in addition to the weekly reading of the best practices:
    • creating a core marketing/advertising strategy
    • differentiating elements of this strategy tailored to individual markets, cultures, and age groups
    • integrating traditional and non-traditional sources
    • calculating Return on Marketing Investment (ROMI)
  • Select at least one (1) product line your team is working with and submit a specific marketing plan that contains a:
    • Core unified message, and how this message was derived
    • Specific messages to the target customers in all of the countries that are included in the simulation,  North America (NORAM), Latin America (LATAM), Europe, the Middle East and Africa (Europe-MEA), and Asia Pacific (APAC) regions. Four geographic markets have been selected as sites for test marketing, one in each region: New York, Rio de Janeiro, Amsterdam, and Bangalore.
    • A description of the marketing venues you would use, i.e., mix of traditional vs non-traditional for each country. Explain your rationale for these choices.
    • Plan for how you will measure your results.

REMEMBER THAT THIS ASSIGNMENT TAKES YOU BEYOND THE CONFINES OF THE SIMULATION AND DOES NOT DIRECTLY IMPACT THE DECISIONS YOU ARE MAKING IN THE SIMULATION


"Place your order now for a similar assignment and have exceptional work written by our team of experts, guaranteeing you A results."

Order Solution Now

Our Service Charter


1. Professional & Expert Writers: Eminence Papers only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Eminence Papers are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Eminence Papers are known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Eminence Papers, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.