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Business Proposal

Business Proposal

Individual Assignment

Starting from your group project idea, prepare an executive 5 slides pitch presentation of how you could evolve the idea and take it further for the brand.

https://shop.petitpli.com/

The brand petit pli of children’s wear

How?

• Choose a partnership brand to build on the idea (not fashion, luxury or hospitality)

• Develop a strategy and plan of how to bring this evolved idea to life based on a budget of 30K (smart thinking / what channel / give ballpark figures)

• Articulate the launch plan focus on one city, make it digital, and demonstrate an understanding and choice of communication channels (ie. Social media/experiential etc.)

• Bring to life what the communication execution would be (visual references / creative look and feel / moodboard)

GRADING CRITERIA

• Slides – Flow of presentation/Engaging format/Clarity and capacity to captivate the audience

• Creative thinking (innovative, power of analysis)

• Market understanding (Relevant to market and needs)

• Routed in consumer need insight (shows a good understand and link to audience)

• Brand fit (Relevant to brand mission / DNA)


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