Evaluate the business-level strategy of either Starbucks or Lockheed Martin to determine whether you believe the strategy is appropriate to offset forces in the industry. Provide specific examples to support your response.
Make recommendations for improving this strategy as well as describing any challenges you foresee in executing those recommendations.
BUSINESS LEVEL STRATEGY

-COST LEADERSHIP

-DIFFERENTIATION

-FOCUSED COST LEADERSHIP

-FOCUSED DIFFERENTIATION

-INTEGRATED COST LEADERSHIP/DIFFERENTIATION STRATEGY

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