Wk 2, MKT 574: DQ
175 – 265 words
Cite at least one (1) peer-reviewed reference
Respond to the following:
Consider a purchase you recently made (for interest, assume that the purchase was over $100).
- How did you determine your need?
- How did you search for information?
- Did you evaluate alternatives?
- Did you have criteria upon which you made your choice?
- How did you assess your purchase?
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