Wk 1, MKT 574: Ethical And Socially Responsible Marketing Analysis
Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” see attached
Write a 350- to 575-word analysis and evaluation of a company’s effectiveness in the following areas:
- Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
- Relate the triple bottom line to an organization’s sustainability.
- Analyze consumer influence on ethical behavior in marketing.
- Assess the value of communicating ethical behavior to the public.
- Conclude how ethical issues influence legal issues in marketing
Attachment Reference: Parilti, N., Kulter Demirgunes, B., & Ozsacmaci, B. (2014). Ethical issues in marketing: An application for understanding ethical decision making. Marmara University Journal of Economic and Administrative Sciences, 36(2), 275–298.
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