For this week’s discussion, please respond to the following:
- Complete the SWOT MATRIX attached below to highlight the strengths, weaknesses, opportunities, and threats of the company Yummy-Yummy Incorporation.
- Include four items in each category.
- As you complete each quadrant of the SWOT Matrix, consider these questions:
- What are your selected company’s likely strengths?
- Is your product or service in a growing industry and does it lack an entrenched competitor?
- Are you in a niche market with great potential?
- What strengths do you and other team members bring to the company?
- What are your chosen company’s likely weaknesses?
- How entrenched is the competition in your industry segment?
- Is your management team inexperienced?
- How challenging will it be to produce the product or offer the service and maintain quality?
- What are your company’s opportunities?
- Does your segment have more demand than supply?
- Have larger corporations stopped serving smaller or niche markets that you could enter?
- Is a new market emerging because of demographics, immigration, changing tastes, et cetera?
- What are your company’s threats?
- Does a clear market leader exist that will be hard and expensive to displace?
- Are downward-pricing pressures in the segment making profit margins slim?
- Are there few or no barriers to entry for new competitors?
1. Include your company name and a brief description of what business you are in, as well as the product(s) and service(s) you offer for sale.
** Business Plan attached
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