In assessment 1 you are required to prepare a 1500-word feasibility study for a food and beverage operation of your choice. It can be located in any country and for that reason must comply with the country’s laws and regulations, but all financial considerations and any costing must be in Swiss Francs. Conducting a feasibility study prior to investing the time and money to open a business can help an entrepreneur make a more informed decision about the venture’s chances of success because they often overestimate the size of the market and do not take into account tough competition. Your research and findings should be included in the feasibility study and referenced appendices can be included. You should cover the following areas although you are free to include more.
1. Executive Summary 2. Consumer understanding o Consumer description o Needs / Desires / Likes / Dislikes o Data, facts, numbers, sources are mandatory 3. Concept & Business objectives; o Concept o Value proposition o USP / Mission statement 4. Assess the market; o Evaluate potential locations. o Review competition and the industry that you are entering. o SWOT 5. Legal requirements o Local legal requirements 6. Technical analysis o Detailed requirements of the facilities, o Inventory and production o Storage o Delivery 7. Management analysis o Skills and talent of the management team o Primary duties of each person o Description of the organization structure. 8. Financial analysis o Balance Sheet (Preopening + 5 years) o Income Statement (Preopening + 5 years) o Statement of Cash Flow (Preopening + 5 years) o (Sources and Uses of Cash – Start-up costs) o Monthly costs o Average check o Opening days/hours o Monthly / yearly sales 9. Time lines o Produce timelines and plan. o Gantt graph 10. Conclusion o Evaluate profitability and success based on the above factors.
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