Refer to Chapter 9: The key characteristics of permission marketing are:
(a) anticipation—individuals want to hear from the company;
(b) personalization—the messages are customized; and
(c) relevance—the content of the communications is applicable to the needs of the recipient. Based on your own personal experience as a consumer, which company does the best job of permission marketing? (Please monitor each other’s posts and find a different example to share.) Be as specific as you can.
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