Refer to Chapter 6: For each of the listed product categories,
(1) name a branded example, then
(2) hypothesize about how you might categorize customers by their different needs, and
(3) how the company offers values/benefits to meet those needs for each categorized customers.
- Automobiles (B2C) (20 points)
- Air travel transportation (B2C) (20 points)
- Computer software (B2C) (20 points)
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