Starbucks: Loyalty Reigns – Discussion
Which Starbucks Rewards feature in the mobile app is most valuable to the company?
- Could Starbucks have been as successful if it had offered only a physical Starbucks Rewards card and never introduced an app?
- Has Starbucks overlooked a social media channel that could be valuable to the organization?
- Which features and rewards are more important to staying relevant to customers in the future?
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