Starbucks: Loyalty Reigns – Discussion

Which Starbucks Rewards feature in the mobile app is most valuable to the company?

Could Starbucks have been as successful if it had offered only a physical Starbucks Rewards card and never introduced an app?
Has Starbucks overlooked a social media channel that could be valuable to the organization?
Which features and rewards are more important to staying relevant to customers in the future?

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