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In this course you will have the opportunity to obtain the GoogleCertification in Fundamentals of Digital Marketing. The Certification will take place in Week 9 of the course.

Working towards that certification, you will take a series of online training, FREE, from the Google Digital Garage.

The key URL to save for this is here:

There are a series of 26 modules to take and you will take them throughout this course in various Application Activities.

For Application Activity 3, your job is to sign up for this Google Digital Garage, Fundamentals of Digital Marketing training and conduct the following modules:

1) Connect through email

2) Advertise on other Websites

3) Deep Dive in Display Advertising

4) Make the most of video

You can expect to spend approximately 2-3 hours completing these modules in Google.

After completing the modules, your job is to write a 3-4 page reflection memo answering the following questions:

1) What did the module on email marketing state to be effective in advertising a website and business through the email marketing channel?

2) How are email marketing campaigns measured?

3) What did the training state as 3 key advantages on advertising on other websites?

4) What did the training state as 3 key advantages of display advertising?

5) Do you think that website marketing has a better opportunity on display advertising or email marketing? or does it depend? Explain your thoughts.

The paper should be double spaced, Times New Roman, APA Format, 12pt font, with a title page and references page. The Title Page and references page do not count towards the 3-4 page minimum. 

This paper is due Friday of Week 5 by 11:55PM CST.

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