Read the rubric below to develop a scope of work.

The value proposition describes the value the product/service provides the customer.  It is the value they perceive; the value you have positioned with them through the marketing mix.

The value proposition connects the customer’s problem/need to the value of the product/service.  It differentiates the provider of your product/service to the value.

1. The value proposition presents the benefit you are offering the customer.
2. An explanation of what you offer and why
3. The benefits and/or features of your product/service

Create a graphic that presents the three elements of the value proposition of your topic product/service.

Next, explain the graphic in detail.  Do not leave the interpretation of the graphic to the reader to discern.  Always explain the takeaways you want the reader to comprehend.

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