Read the rubric below to develop a scope of work.
The value proposition describes the value the product/service provides the customer. It is the value they perceive; the value you have positioned with them through the marketing mix.
The value proposition connects the customer’s problem/need to the value of the product/service. It differentiates the provider of your product/service to the value.
- The value proposition presents the benefit you are offering the customer.
- An explanation of what you offer and why
- The benefits and/or features of your product/service
Create a graphic that presents the three elements of the value proposition of your topic product/service.
Next, explain the graphic in detail. Do not leave the interpretation of the graphic to the reader to discern. Always explain the takeaways you want the reader to comprehend.
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